David&Goliath: Y we dont care who PJ is
Message ID: 259909
Posted By: paulshirley2002
Posted On: 2005-04-27 20:10:00
Subject: David&Goliath: Y we dont care who PJ is
Recs: 2
SCOX have tried desperately to use the David&Goliath strategy in their PR battle, a ploy that can only be won by not being identified as Goliath.
The Goliath player is in a bind, saying nothing lets David distort, misrepresent or plain lie without challenge. Reply and the public is unlikely to believe the reply, threaten David over lies and it just gets worse.
Traditionally smart Goliaths clam up and try to get the affair finished quickly (sound like anyone's dreams of a fast settlement?). The dumb ones settle even quicker after talking.
But there's a third option that SCOX apparently didn't believe could work: stop being Goliath, become David or at least find a David so aligned with your cause it can fight for you.
They assumed that if their own efforts to astroturf had failed, if professionals like Microsoft kept failing to pull it off then it couldn't be done succesfully. Wrong. Those campaigns failed because they failed to find an audience prepared to take up the cause, leaving just shills to do the heavy lifting. Shills get caught because shills don't believe the message and make stupid mistakes.
When SCOX ignored Ransom Loves advice not to piss off the Linux community they created a ready made audience who look a lot more like David than SCOX do. It doesn't matter to me whether IBM or truly independent actors stirred that audience into action, the end result is the same - SCOX attacked the Linux community and that community is destroying SCOX in response.
If it helps IBM I won't complain but I also have few fuzzy warm feelings for IBM (and they are directed at their providing Eclipse not their Linux work). If defeating the IP bandits requires helping IBM so be it, for now.
SCOX did this to themselves. If IBM have outwitted SCOX, turned the PR game round so cleverly we've all been tricked, well maybe SCOX should have spent their money on better PR instead of expensive lawyers. The sorry bunch of amateurs (FCS,Biff,MOG,McBride etc.) they do have aren't working.
Ultimately of course SCOX should have noticed they were playing the Goliath part and STFU. If only the whole fiaSCO wasn't about PR for their licence scam...
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The text of this Yahoo Message Board post has been licensed for
copying and distribution by the Yahoo Message Board user
"paulshirley2002" under the following license:
License: CC Attribution-NonCommercial-ShareAlike v2.0
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Posted By: paulshirley2002
Posted On: 2005-04-27 20:10:00
Subject: David&Goliath: Y we dont care who PJ is
Recs: 2
SCOX have tried desperately to use the David&Goliath strategy in their PR battle, a ploy that can only be won by not being identified as Goliath.
The Goliath player is in a bind, saying nothing lets David distort, misrepresent or plain lie without challenge. Reply and the public is unlikely to believe the reply, threaten David over lies and it just gets worse.
Traditionally smart Goliaths clam up and try to get the affair finished quickly (sound like anyone's dreams of a fast settlement?). The dumb ones settle even quicker after talking.
But there's a third option that SCOX apparently didn't believe could work: stop being Goliath, become David or at least find a David so aligned with your cause it can fight for you.
They assumed that if their own efforts to astroturf had failed, if professionals like Microsoft kept failing to pull it off then it couldn't be done succesfully. Wrong. Those campaigns failed because they failed to find an audience prepared to take up the cause, leaving just shills to do the heavy lifting. Shills get caught because shills don't believe the message and make stupid mistakes.
When SCOX ignored Ransom Loves advice not to piss off the Linux community they created a ready made audience who look a lot more like David than SCOX do. It doesn't matter to me whether IBM or truly independent actors stirred that audience into action, the end result is the same - SCOX attacked the Linux community and that community is destroying SCOX in response.
If it helps IBM I won't complain but I also have few fuzzy warm feelings for IBM (and they are directed at their providing Eclipse not their Linux work). If defeating the IP bandits requires helping IBM so be it, for now.
SCOX did this to themselves. If IBM have outwitted SCOX, turned the PR game round so cleverly we've all been tricked, well maybe SCOX should have spent their money on better PR instead of expensive lawyers. The sorry bunch of amateurs (FCS,Biff,MOG,McBride etc.) they do have aren't working.
Ultimately of course SCOX should have noticed they were playing the Goliath part and STFU. If only the whole fiaSCO wasn't about PR for their licence scam...
------------------------------------------------------------
The text of this Yahoo Message Board post has been licensed for
copying and distribution by the Yahoo Message Board user
"paulshirley2002" under the following license:
License: CC Attribution-NonCommercial-ShareAlike v2.0
------------------------------------------------------------